Professional Attachment Papers

Proposals for Professional Attachments:  University College Falmouth

The purpose of the written proposal is to demonstrate that :

1. You know the aims of the organisation you are going to work for.

2. You know what skilled work you will be doing while there.

3. You know appropriate methods to critically analyse the aims of the organisation and are able to analyse how the work you will do might contribute to furthering those aims.

By covering these points you will be able to be clear in your own mind about what artifact you will eventually be presenting, how the Report will reflect critically upon the work you have done and how that relates to the organization that you worked for.

There is also a placement form which needs to be completed and handed in with your proposal.  It can be found in the Professional Attachment area of The Learning Space.

B211 Institutional Case Study

B212 Community Project

B213 Professional Attachment Options

Level 2 Broadcasting 2009 – 20010

Spring Term Options Feb 15th – March 15th.

Introduction

Inside are details of Institutional Case Study, Community Project & Professional Attachment Options.

You will choose one of these three Options to be undertaken in Year 2, Spring term, weeks 6-10

Your responsibilities

  • – These Options are largely student-driven in that you are responsible for finding and securing institution(s) to study, a placement or a community group with whom you can work.
  • – Receiving institutions and community groups should be consulted in advance of your intended placement.  It is important that you make them aware of your general course requirements, discover the aims of the institution / community group and make them aware of the skills and enthusiasm that you have to offer.
  • – It is your responsibility to keep in regular contact with your option tutor to gain clarification and guidance through the placement/project. This can be by e-mail or moodle journal entries (which your tutor can provide feedback for)

  • If your professional attachments does not provide you with actual practice then be ready to write it up as a case study.

Assignment deadlines for all options as follows;

One side A4 Proposal  to be posted on B211-213 Moodle “proposal” forum by  12th February 2010 latest.

2,000 word Reports for case study Hand in Faculty Office 11- 11.45 Friday 12th March.

10 minute Individual Critical Reflective Presentations (CRP) – Monday 15th March 10am-12

DM seminar rooms C and J depending on supervisor. Barry sem C, John sem J.

N.B. there may be other room bookings once we know numbers.

Criteria for Assessment:

B211 – Case Study ABC criteria

B212 and B 213   P  criteria.

Proposals for Case Studies:

Your proposal should detail your rationale, your research questions, your methodology and a critical evaluation of it.

The purpose of this proposal is to demonstrate that:

  1. 1. you have identified the most appropriate framework with which to undertake your research project and you are aware of the limitations of this framework.
  2. 2. you have proposed a valid and critically informed and importantly executable piece of research.
  3. 3. you have identified the audience and the appropriate form the research will be presented within.

By covering these points you will, be able to be clear in your own mind about what artefact you will eventually be presenting, how the report will reflect critically upon the institutions you have studied and how you will undertake both primary and secondary research.

Proposals for Professional Attachments:

The purpose of the written proposal is to demonstrate that :

1. You know the aims of the organisation you are going to work for.

2. You know what skilled work you will be doing while there.

3. You know appropriate methods to critically analyse the aims of the organisation and are able to analyse how the work you will do might contribute to furthering those aims.

By covering these points you will be able to be clear in your own mind about what artefact you will eventually be presenting, how the Report will reflect critically upon the work you have done and how that relates to the organization that you worked for.

There is also a placement form which needs to be completed and handed in with your proposal.  It can be found in the Professional Attachment area of The Learning Space.

Proposals for Community Projects:

The purpose of the written proposal is to demonstrate that :

1. You know the aims of the community group you are going to work for.

2 Doing community work you may be doing what a group wants you to do, or you may be designing a project  yourself and will have to consider the method of involvement with your group. Either way be clear how you are helping the group achieve its aims. This is not a project for you to make a project ‘about ‘ the group, unless that is what they want for their own purposes.

3. You know appropriate methods to critically analyse the aims of the community group and are able to analyse how the work you undertake furthers the group’s aims.

By covering these points you will be able to be clear in your own mind about what artefact you will eventually be presenting and how the reflective document will reflect critically upon the work you have done and how that relates to the community group you worked for.

Possible ways of getting started on your option choice.

It is imperative that you get going well before the unit starts, you need to do your research and make friends at the receiving institution / group long before get there to work.

If you are doing the Case Study Option, ask your institutions to send you Company Annual reports and Public Relations packages.

Much information will be available on line, begin analyzing what sort of image they are constructing of themselves. Look at logos, type-faces, colour schemes etc and begin to analyse this material.

The more specific you can be about what you want, the more helpful the institution tends to be in responding.

If you are doing the Community Project or Professional Attachment Options, contact them highlighting your interest in working with them.

Let them know what you are trying to do and what skills you have to offer them.

Spell out to them your existing practical, intellectual and team-working skills.

Research you institutions and groups online, in archives and by visiting them face to face.

There needs to be a period of getting to know and trust each other.

Look in press archives for stories about them.

Find out as much as you can about their history and what they do.

Make contact with individuals by name, general letters ‘to whom it may concern’ get very little response.

Remember that whether people are industry professionals or community volunteers, they will be busy people who need clear information and will only have limited time to spare to see you, be focussed, punctual and ready to listen.

Useful source books are:

  •  BFI Film and television Yearbook – in LRC reference section.
  •  The blue book of British broadcasting London: Tellex Monitors. – in LRC.
  •  Media Guardian Handbook – in LRC reference section.
  •  Peak, S. & P.Fisher 1999 The Media Guide, London, 4th Estate – in LRC
  •  UK Media Yearbook, Zenithmedia (2006) – in LRC reference section.
  •  NEW MEDIA COMPANIES – a database of new media companies in the UK and

Abroad.

B 211  Institutional Case Study Option

This option aims to:

  • – Facilitate a critical understanding of the nature and role of Broadcasting Institutions in society;
  • – Give students the opportunity to evaluate and apply methods from the previous Research & Methods unit.

You should focus on two institutions to produce a comparative study.  You may want to choose very similar institutions (easy to compare) or very different ones (easy to contrast).  Your institutions may be chosen on the basis of many criteria, such as:

  • – size: e.g. big versus small;
  • – ownership: e.g. state versus private;
  • – scale: e.g. regional versus national, national versus international;
  • – stage of production process; e.g. producers versus distributors.
  • – medium, e.g. TV versus radio.

For people doing a case study by professional placement, you will use ‘close up’ research methods to write a report on that institution alone.

Assignment

2,000 word Report: Produce a comparative & analytical case study that critically scrutinises the organisational structures and production processes of your institution(s) from a theoretically and methodologically informed perspective.

10 minute CRP: Your presentation will compare two artifacts from your chosen institutions and explore how their form is defined by the aims of the place that developed them.

Close up studies by placement will discuss artefacts from the one institution.

Some past Case Studies

  •  For BBC Cornwall to be a long-term success does it need to appeal to a younger audience or will Pirate FM begin to dominate the local market?
  •  The BBC’s Home front in the Garden versus Channel 4’s Location, Location, Location in representations of ethnic diversity.
  •  How do regional BBC radio stations differ from the national stations to promote a sense of identity within the region of broadcast?

Detailed examples of types of case study:

You could formulate a comparative critique of two programmes, output from different institutions, from the point of view of gender politics and patriarchy, or class.  What are the various gendered or class-oriented discourses that take place within the programmes? Can you relate this information to the aims of the institutions?

You could compare the ratings discourse between a BBC and commercial channel, investigating the extent to which the concern for quality or the concern for competition for audiences is the driving logic behind programme production.

You could investigate the extent to which regional broadcasting companies actively support and contribute to their region’s identity (or not, as the case may be). This might entail interviews with the employees of the companies to glean their attitude towards regional identity, a trawl through their mission statements and advertising campaigns for more detailed evidence, or an audience reception study to investigate the impact of the company’s policy towards regional identity.

You could examine how the institutions market themselves. You could critically examine what the institutions think important to publicise, and what they leaves out. Are there sections of a potential audience that are not catered for, and if so why? What does the mode of presentation say about the company’s wider values?

GUIDANCE NOTES B211 CASE STUDY

This pathway provides the opportunity for you to undertake an in depth study of institutional and professional practices within the broadcasting industry. It is intended to enable you to develop and apply the theoretical, analytical and critical thinking skills that you have gained during your time on the Broadcasting programme. To this end you will be expected to undertake a theoretically and methodologically informed piece of research and present it in an appropriate report format. The theoretical and methodological framework that you choose (or design) will be informed by the kind of institution you choose to study. The type of case study undertaken will vary depending on your own critical and theoretical perspective and your particular interest in the Broadcasting industry. As can be seen below, the detail of this will be negotiated and agreed upon on an individual basis. In all cases however, you will need to make a comparative study using appropriate critical perspectives and methodologies drawn from the B206 Research and Methods unit.

Assessment Guidance: Case Study

Report writing forms an important and regular part of practice within the broadcasting industry and as such your work should be a theoretically ‘informed’ piece of writing, with your methodological and critical perspectives embedded in the writing and not relying on quotation and citation from theorists and academics. This is not an essay! It should be concise, written in clear and appropriate language, with visual support.

Learning Objectives:

Know and understand:

  1. a) Theoretical and methodological frameworks appropriate to the chosen institution and its cultural    context.
  2. b) Report writing and presentation skills appropriate to a specific audience

Do:

  1. a) Undertake a methodologically informed piece of research.
  1. b) From your research write a 2,000 word analytical report as per guidance.
  1. c) Use the report findings to compare appropriate samples from your chosen institutions in a ten minute presentation.

B 213  Professional Attachment

This option involves securing an industrial attachment

Assignments.

CRP: Reflect upon the organisation’s norms and values, how they manifest themselves in their output and how your involvement furthered their aims and objectives.  Also compare and contrast your personal aims with those of the organisation where you worked.  If possible demonstrate specific points with clips from work you undertook. Clips not to exceed four minutes at presentation.

GUIDANCE NOTES  B213: Professional Attachment

This pathway provides the opportunity for you to undertake professional practice with a suitable employer of your choice. It is intended to enable you to extend and apply the practical and critical skills that you have gained during your time on the Broadcasting programme. To this end, you will be expected to participate in the production practices of your chosen institution, and to provide a critical interrogation of those processes. The critical perspectives that you apply will necessarily reflect the context in which you find yourself working.

The type of attachment undertaken may vary substantially from student to student and this will be reflected in the material to be presented for assessment. As can be seen below, the detail of this will be negotiated and agreed on an individual basis. In all cases, however, you will need to make use of appropriate critical perspectives and methodologies drawn from the B206 Research and Methods unit.

Assessment guidance: Professional Attachment
During a work placement you should collate a portfolio of work and relate this to an analysis of the institution in which you are working

Your presentation may include a work attachment artefact evidencing practical or conceptual work and the contribution you made should be clearly identified.  You must clearly indicate the boundaries between your work and that of others.

Learning Objectives:

Know and Understand:

  1. a) Production skills and techniques appropriate to the chosen industrial context;
  2. b) Analytical concepts and techniques appropriate to the chosen industrial context.

Do:

  1. a) Create a production project or portfolio appropriate to the chosen industrial context;
  1. b) Give a ten minute critical, reflective presentation of your portfolio in relation to the institution and its aims. This must be critical and evaluative rather than simply descriptive.

B212  Community Project Option

Community Project Option.

Aims;

  • – To give students the opportunity to develop practical, conceptual and personal skills through involvement with a community group.
  • – To provide a critical account of the values of the community group and explain how the project undertaken promotes the values of the community group.

Assignments

  • – 10 minute CRP: that explains how you developed a project in line with the aims of the group & evaluates how effective the project is in terms of developing the group’s objectives. Your presentation can include short, illustrative examples not exceeding four minutes.

Community Projects can be individual or student-collaborative, but must be agreed in advance with the Option Tutor.  Groups and individuals workers give one 10 minute presentation but the level of preparation for a group is expected to be of a proportionately higher standard, given the extra human resources.

Past community projects:

–     Soundtrack for zoo rainforest environment

  • – A mental health project in Plymouth run by the Plymouth Mental Health Forum.
  • – Multimedia web site for Musicians’ Cooperative
  • – Demo video for fire safety equipment

GUIDANCE NOTES B212: Community Project
The aim of this pathway is to encourage students to take part in producing media that facilitates a sense of community and build links between the college and the wider community.
The work that is undertaken should develop critical ideas about production and distribution of media. Consideration should be given to who participates in the production/consumption and the critical perspectives to be articulated within the text. From the outset you should be well informed as to the aims and history of the community with which you are working.

Contextual research must be demonstrated during the CRP and in a proposal when you confirm you project with the supervising tutor.

Working in conjunction with your chosen community group you should devise a method of involvement, for example you may not be the producer of a text yourself but might instead help in training or facilitating production processes.
Alternatively your may want to consider the distribution process and set up a range of ways to interact with the text .

Media texts that are produced should not be ‘about’ the community with which you work unless this is agreed with them as an aim of theirs. This method of collaboration must be clearly articulated within your proposal and critical document.

The final product of your involvement with your chosen community might take various forms, you may be staging a media event, producing an audio/video text or demonstrating that you have facilitated a productive process. This outcome must be identified at the outset via the proposal.
Initially a proposal should be drawn up stating the aims of your work, the aims and nature of the group you intend to work with. You should indicate the scope of your work and undertake a thorough analysis of how achievable it is within the time scale and with the resources at your disposal. The proposal should make a clear assessment of the resources you require, with confirmation (from UCF Media Centre or other sources) that your needs can be met at the time you require them. If you intend to invite your group to use Media Centre services be aware that charges may be made. You must establish that charges can be met before starting these projects.

Community projects may be undertaken as groups or individually.
Learning Objectives:

Know and Understand:

  1. a) Production skills and techniques appropriate to the chosen community context;
  1. b) Analytical concepts and techniques appropriate to the chosen community context.

Do:

  1. a) Create a project or portfolio appropriate to the chosen community context;

b) Give a ten minute critical reflective presentation of your involvement with the community group explaining how your work furthered the aims of the group with specific examples. This must be critical and evaluative rather than simply descriptive.

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